I'm not sure what you mean by "runs in the family" but I meant how she looks and her attacks. There is nothing that sets her apart. All of the other characters (expect Soldier) are unique and special.
I guess that just part of her design as well. Like soldier, she comes from the older overwatch, no fancy tricks or extreme tech to make her shine, instead she uses practical weapons that are simple yet effective.
It's something expect from most older characters I guess.