Title. Make it special, not just a "Here you go, money well spend" item please.
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I think they're doing this because of what happened the first time. People without it were being told it was a requirement on lfg and when looking for people on the forums. If you didn't have a gally, chances are you weren't going to do the Crota raid or get into a nightfall group unless you had people you play with regularly. The way I see it, Gjallarhorn should've been a quest exotic from the start.