Well so is sex but you don't see me grabbing my gf and doing her on the table at a restaurant when the mood strikes me. Edit: I'm not against women feeding their newborns in public. So long as they have a blanket and do it as privately as they can (not purposefully finding the center of the room, let the boob hang out for the world to see and stoping anyone who passing by to tell them why it's so great to just get attention) I have no issue.