To start, I'm not overly offended by a $40 price tag for an expansion. Assuming the content is worthwhile. What I am offended by is the currency conversion (or lack of) that has been occurring. I'm based in the UK. We use a foreign currency to Bungie called Sterling or Pounds. As it currently stands, the expansion here in digital form is a straight £39.99 in the UK. That's $62 to those in the US. So, why is The Taken King $20 more than the US release in the UK? It sure isn't VAT (20% sales tax). Will the release be dropping down to a more realistic price point or should those in the UK and other affected areas like Australia and the rest of Europe save our second world currencies and invest in a new game (which is pretty much the same price as the DLC).