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publicado originalmente en: The Product of Nostalgia
8/16/2016 5:24:02 PM
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Nostalgia has always had a significant role in our society. They only reason why we didn't realize this is because we were not around or too young to develop a deep attraction to these times or products. Back in the 50's, "authentic" Japanese swords were all the rage for teenage/ early 20's males. Why you may ask? Because it reminded them of a time when they envied their parents for being patriotic. That patriotism instilled in the young kids during the 40's transferred over to a replica business being successful. Nostalgia will always be part of our society. It's up to the consumer to determine if the past feelings are enough to justify buying the product or not.
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  • Yes, of course nostalgia has always been a factor in marketing, I'm not saying this is a new thing that is happening. But there is a noticeable trend, and we do live in a different world now. Life does move faster than it did in the mid 20th century. What I'm asking is that is this going to effect how nostalgia is achieved?

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