I thought everyone's outrage was at the base price for the dlc, not that they wouldn't get a few emotes and shaders. I was reading Luke smiths apology and thought £20 isn't going to be bad for the dlc, when I realised that it was just for 9 items and you would still have to pay £40 to play the dlc.
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I pre-ordered TTK digital as soon as it was available and it cost me £27.99. Have they changed the price since then?