Here's the trouble Most competitive devs don't have the agency to give a proper ranked ladder anymore. In most video games, matchmaking is considered part of player retention, and as such, part of revenue. So decisions about that have to be run past suits who care more about money than the competitive integrity of the game. You see this happening everywhere right now. The only games that have genuine ranked ladders to climb anymore are fighting games, which are inherently anti-casual. By skewing the matchmaking to make it better for those casual players you aren't keeping any players you wouldn't have otherwise had. But you can keep players that way in shooter games. The forced 50/50 winloss works for keeping casuals in games like destiny. Of course, at the expense of players like us who actually care. But we're gonna keep playing anyways in most cases. And even if we don't, we've already spent our money on the game. Player retention means less for us than it does for someone who just fresh installed.