I'm trying to research this too for my Xbox clan. It currently just shows a number (I assume because the abbreviation is already taken)
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I figured out how to do this. You have to be the creator of the group. Go to the GROUP page, not the clan page, and go to admin tools. You scroll down to where you can activate it as a PSN or XBL clan, and there is a field there for tags.
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Thanks, I'm not the group originator, I'll pass this along. I appreciate the help.