Huh? No need to run anything but the Weekly Lvl 28 on three characters to get coins. Plus you get a good amount of engrams ... some of which inevitably turn to coins as well. At least this is what I do. Yes, three of the same character class is the most efficient but I've never been one to put all my eggs in one basket.
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Point I'm getting at is they have everything to irritate the gamer this has to be on their mind