I wouldn't say they are as hard to get as exotics. I found an easy way to get cool ones is by playing the Crucible.
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I'm not a huge Crusible player although I enjoy it from time to time. I've received a total of maybe 53 crusible marks since the game launched but have been enjoying the Strikes, exploring on the patrols doing beacons and bounties. Just a shame that the good gear that some of my friends get in the crusible doesn't drop as frequently elsewhere for those that don't do a certin game mode.
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I feel the same but the Crucible grew on me. Particularly Clash (FFA)... Don't know why. It sort of just became fun after a few matches. It's a nice challenge switching to PvP.