Or they could have a mode that is similar to some MMOs that have an exp death penalty. When you die you loose a set amount of exp. If accumulated over time without regaining said exp, you could even loose your level, de-level. Not as serious as loosing a char but still leaves a sting. I wouldn't do it though, regaining a lost level sucks.
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You made me miss the golden age of MMO's. Asherons Call and EQ. Also the best method of earning money was to hunt down other players and sell their equipment.
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Not bad hopefully bungie is listening to all of this