The unfortunate part is that he tried to get permission, but was met with no response whatsoever. I guess the legal team just had better stuff to do than give a simple yes or no until product actually happened.
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BEGINNING TRANSMISSION: (Low melodious hum.) Unfortunately you have to assume the team responsible for usage permissions is flooded by requests everyday, including requests by larger companies. Persistence is key when it comes to business. My advice is to save the concept and try again. ENDING TRANSMISSION: