jsyk, according to bungie-pedia, New hawtness refers to the version of the Bungie.net site that existed from April 12, 2004 until March 20, 2007. The New Hawtness v2 (sometimes called "The New New Hawtness") refers to the current version of the Bungie.net site.
source: http://bungie.wikia.com/wiki/Words,_Phrases,_and_Memes
But we all can infer you are talking about Destiny ;)
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You can call it the New New Hotness if you want.