I don't think there's anything you can do about it. I've gone through four pairs of earbuds this year, and I'm not even harsh with them. The apple ones aren't good quality. You'd probably be better off just getting some expensive ones that are durable. It'll save you money in the long run.
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They are good quality but they aren't that durable. Plus I didn't have that much money today anyways to spend on headphones. :/
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Well, they're not necessarily bad quality, but Apple kind of has a problem when it comes to cords. All of my chargers for my iPhone and iPad are aftermarket chargers because my Apple ones got all messed up. I have a purple iPhone charger I got for about 4 dollars and it's holding up very well. I don't wanna be that guy, but you should consider those Beats earbuds.