I don't like EA, but I don't see the problem with this. It's not like they are forcing them to do it.
English
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It is illegal. Companies aren't allowed to pay someone to say positive things about their product [b]AND[/b] make them sign a non-disclosure agreement. The person is required by US law to to notify its audience that he/she is being payed to promote a company's product.
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Neither do I, it's business.