People do realize what they're doing is illegal, right?
Edit:
[quote]That's not the case, however. According to a leaked copy of the full legal agreement behind the promotion, video creators "may not say anything negative or disparaging about Machinima, Xbox One, or any of its Games" and must keep the details of the promotional agreement confidential in order to qualify for payment. In other words, to get the money, video makers have to speak positively (or at least neutrally) about the Xbox One, [b]and they can't say they're being paid to do so.[/b][/quote] via http://arstechnica.com/gaming/2014/01/stealth-marketing-microsoft-paying-youtubers-for-xbox-one-mentions/
FTC guideline:
[quote]§ 255.5 Disclosure of material connections.
[b]When there exists a connection between the endorser and the seller of the advertised product that
might materially affect the weight or credibility of the endorsement (i.e., the connection is not
reasonably expected by the audience), such connection must be fully disclosed. [/b][/quote]
English
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What makes you say it is illegal? The tagging of their videos is enough to make it legal.