EA haven't been [i]as[/i] bad this year. They did drop online passes to start with. They are far from perfect and still a bunch of assholes but they are slightly less assholey right now.
Microsoft managed to take a respectable reputation and grind it so far into the dirt that they have basically done the PR equivalent of beating a toddler to death on stage. First impressions matter a hell of a lot, and their E3 reveal was disastrous to say the least.
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343 might win me back before Microsoft does.
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They already struck out in my book. They murdered Reach, which really pissed me off. Then they made Halo 4, which wasn't a bad game per say but the MP sucked and I'd already begun to drift away from it and into the loving embrace of Battlefield.