The gimmick is pretty funny. Donate $50, and you'll get Half-Life 3 for free if it ever launches.
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It's well worth it though. The $50 goes to Save the Children which is one of the most reputable charities, and then if Half Life 3 does come out (it probably will) you will get it. Your money is doing double the work for you. I also think the donation is tax deductible.
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It's not the charity bit that got me, as I certainly feel the money would be going to a good cause. I just find it a little amusing to see a charity using the promise of an unannounced video game to solicit donations.