I think they could have put out a better video of the game with the announcement. They should have hit everyone with another e3 demo along side the early access reveal of the beta for Sony.
No one would've have cared about the early access over a ten minute jaunt into the moon base and video commentary of game play.
If anything that would have bonded both sides because no matter what everyone just wants to play the damn thing.
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They should have done a gameplay demonstration on the PS4 for its launch.