Did you even read the article? He explains why digital prices wouldn't go down for Xbox One.[quote]Q: When it comes to digital sales, one of the biggest complaints from consumers is that the price is too high. Digital products should be cheaper than boxed products - they cut out the retailer, the box-shifting, the physical manufacturing. Why aren't digital console games cheaper to buy?
Phil Harrison: You could take that point of view. But you could also take the point of view that the only way in which our industry can continue to grow is if the margin structure enriches game development. Meaning that as much as the consumer spend as possible accrues back to the creator. Striking a balance between those two extremes is going to be tricky.[/quote]
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