I find that a ton of people actually play games on the lowest difficulty just to get through the story, admittedly, I do this also. If I enjoy the story then I will replay it on the hardest difficulty and beat it again.
Which comes first for you?
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If it's a MP game (Titanfall, Battlefeild, Ect.) then i care more about the gameplay, if it has a single player with relatable characters (Halo, AC, Ect.) then i care about the story usually. I was disappointed by the Halo 4 MP so i simply have it for the story. And ill keep bying it even if there is no MP