It's called teasing. It's a very common form of advertising, especially when the release date is so far away.
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No, I think they were overhyping. not teasing. [quote]I think you misunderstood my post. I think Bungie hyped it too much for what they gave us. I would've been pleasantly satisfied with what they showed us at Gamescom if they hadn't overhyped it. I totally agree with you: the less they reveal, the better. They just need to match the hype level with the reveal, and I'll be okay.[/quote]
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I think you need to calibrate your expectations with this much time remaining.