Apple (iOS, Apple TV, Mac OS X, iTunes, App Store)
Google (Android, Google Play, Chromecast)
Windows (Windows, Windows Phone, Xbox)
Other (please explain)
So let me explain this for anyone is confused. I was watching a video on YouTube by Lockergnome with Chris having a discussion with his brother. At a point in the video they discuss the fact that whenever you buy say, a smart phone or a tablet, you get sucked into that ecosystem (they used the language forced).
I'll use myself as an example. When I graduated from High School I got an iPhone 3Gs. Almost immediately, I was sucked into the iTunes way of organizing and purchasing my music. Because of my large library from the iTunes Store, I now have an iPhone 4, my email is through iCloud, I am planning on buying a MacBook Pro, and I want an iPad and an Apple TV. So I see my self getting pulled into the Apple Ecosystem, and for all of you that are skeptical, I love it and don't plan on getting out anytime soon.