i think you kinda are missing the point of "Bungie Day"...
it's not all about getting something, it's about sharing, getting involved, being creative as a community, it's about all of us and not just one...
Today Bungie gave us the opportunity to be creative, it gave us each other.
and i'm pretty sure you don't have to do all 7 challenges, you can pick one, or a few...
just participate in the celebration
o_O
oh and the poster... that's like a symbol, because you can't challange people with out a trophy, it gives them reason, though i think a lot of us do it for the fun of it or to connect to each other in some way or form.
after all Today IS our day, Bungie Day
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Couldn't have said it better myself