If I recall you could only lend each game one time. So outta your 10 friends once you lent a game a friend and took it off his xbox, you couldn't lend it again.
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Which is actually worse than sharing a disk. Point?
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He was saying you could share the same game to 10 different people as much as you want but you can only loan each game out one time meaning less people can borrow.
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Which is more like renting than anything else and it's not like rentals go towards developers... This plan wasn't really outlined in any shape or form and I don't understand why people think it was going to be as extreme as 1 game for 10 people. Use your heads people -__-