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originally posted in:Secular Sevens
5/1/2013 4:54:52 AM
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Interesting facts about the study (one experiment): [quote]- 210 participants, all from a US university - 61% female - Aged from 18 - 66, mean = 22.36 - They were each given $2 to buy a bulb - They could choose between an incandescent and compact fluorescent light - In one condition both bulbs were $0.50, in the other, the CFL bulb was more expensive ($1.50 to $0.50) - The CFL bulb had a "Protect the Environment" sticker, which varied according to the conditions of the experiment a participant was assigned to - Each package contained identical information - The CFL bulb is superior in terms of function, savings, and environmental benefit - Purchase was expressive of a participants values when the sticker had the message - When the bulbs had the same price, the sticker had no effect - When the CFL bulb was 3x more expensive, environmental salience influenced choice differently based on political ideology - Moderates and conservatives were deterred from purchasing the CFL bulb with the sticker when the bulb was 3x more expensive - Results show that the more moderate and conservative participants preferred to bear a long-term financial cost to avoid purchasing an item associated with valuing environmental protection[/quote]
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  • Honestly, I pay for longer lasting rather than cheaper. I learned my lesson from Walmart.

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  • So, the two bulbs are advertised to last the same length of time, yet one costs 3x as much because it's more environmentally friendly. What does this mean if the packages are the same? [quote]- The CFL bulb is superior in terms of function, savings, and environmental benefit[/quote]

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  • The packaging contained the same information (in terms of wattage, luminescence, etc... not the same values), but neither contained any mention of environmental effects. This was modified with the "Protect the environment" sticker.

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  • So if they last the same length of time why should someone be expected to spend 3x as much. Why is that considered the "right" thing. Yes, I understand that it's meant to be more environmentally friendly, which is good, but so far, in the real world, those types of bulbs have had other drawbacks.

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  • [quote]So if they last the same length of time why should someone be expected to spend 3x as much. Why is that considered the "right" thing.[/quote]I said they contained the same information, not the same values.

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  • Oh. Then I would need to compare the values to make a decision.

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  • [quote] - Results show that the more moderate and conservative participants preferred to bear a long-term financial cost to avoid purchasing an item associated with valuing environmental protection[/quote] That makes sense. Conservative ideology tends to favor more immediate gains rather than long term ones.

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  • Really? I'm conservative. All I ever consider is the long-term. I believe in what Theodore Roosevelt once stated: "The greatest good for the greatest number applies to the number within the womb of time." But, you know, thanks for making assumptions.

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  • I never said that there's anything wrong with that ideology. I said that conservative ideology favors strategies that pay off sooner, rather than ones that take longer to pay off. Sometimes this is the best way to think. Sometimes it's not.

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  • Any evidence for that?

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  • I never said you said it was bad or good. I simply stated that not all conservative ideologies favor short-term goals, and all the ones I support actually focus on the long-term.

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  • They don't like to think that, though.

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