As long as it wasn't obnoxious and in my face. If I'm in Destiny and I'm in a city, I might come across a billboard advertising Razer or something. It's advertising, it's not ruining my game experience, and it's not removing me from being immersed in the universe. So I'd be OK with it, as long as it's not everywhere like the Xbox Dashboard...
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This is exactly how I would like to see it implemented, as long as it doesn't impede on gameplay or have sound or generally just has something annoying!