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Edited by Recon Number 54: 2/15/2013 6:26:02 PM
21

Trademark Infringement when it is.... garbage?

[url=http://www.forbes.com/sites/calebmelby/2012/06/18/new-cola-war-sodastream-refuses-to-comply-with-coca-cola-cease-and-desist-letter/]News Article[/url] Coca Cola send sends a [url=http://imgur.com/a/U7E66/]cease and desist letter[/url] to the makers of [url=http://www.sodastreamusa.com/]SodaStream[/url] telling them to stop their ad campaign in dozens of cities around the world where they setup a large recycling bin to accept empty soda cans and bottles in order to show how much packaging material that a person tosses away in a year (and that their product would reduce that wastage). Coca Cola's reasoning? Many of those empty cans and bottles have the trademarked logo(s) of the Coca Cola Company and they are exercising their rights as the trademark holders and owners saying that SodaStream can not and should not be using Coca Cola labelled containers as a part of SodaStream ads. This is where I ask you what you think, but I can't help but say that I think that this is utter bullshit. If a company cares what happens to its logo/product/container after it is sold to the consumer, to the point where they feel they have a right to say how/what that container/logo can or cannot be used, then they should show some REAL ownership and offer/provide a method to retrieve "their property" after the consumer is finished with the consumable portion. What say you? Valid? Crap? Odd but interesting point? For me, it makes me even more curious about purchasing a SodaStream. Especially now that [url=http://mashable.com/2013/02/14/samsung-refrigerator-soda-stream/]some refigerators are now coming with built in carbonators[/url]. Edit: I removed the banned SodaStream commercial as too many readers/members were thinking that IT was the cause of the "cease and desist" letter. It was not. My apologies for putting in the video (which I thought was additional information) in. It apparently has confused, clouded and divided the discussion. The actual topic that I am hoping to discuss (and that many members are focused on) is the linked article. To attempt to correct my mistake, I have put in a photo of the large "recycle bins" that are in dozens of cities worldwide and are the cause/source of complaint from the Coca Cola company. THAT is what Coke is pissed about. That the bins contain trash and on some of that trash, people can see the logo's of Coke products.

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  • Edited by Mad Max: 2/15/2013 5:37:08 PM
    While silly, I see it as valid, actually. As a business, Coca Cola has a right to allow [or disallow] the use of their products in tv, movies, games, advertisements. Since the cans of soda with Coca Cola's logos on them are being used in the commercial without their expressed consent, they can ask [or in this case, force] SodaStream to stop running the ads that include their product. There's plenty of off-brand "cola" cans they could use, or block out the Coca Cola-related logos on the cans with tape or paper.

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