Am I right in saying that the Super Bowl is some kind of sports event in the US?
English
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It's sorta the biggest event in American Football every year.
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Ah. I'm not dismissing the possibility, but wouldn't it be a bit unfeasible for Bungie to advertise there? I imagine that it would cost Activision a few million dollars or something. Anyway I'll keep an eye out as usual.
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It's not like it would be a wasted investment if it generated public attention, interest, and hype.
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I think what they should do is post the full trailer on bnet so only members can watch and advertise only a cut-short version, with a "see more or bungie.net" or something along that line at the end. Then they'd be able to please the fans while, as you said, generating interest among the public.