Depends whether it is first or third person. First person perspective, customization is basically irrelevant since you rarely see your character model. For third person, yeah it matters to me.
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Real life is first person as well, and yet we still customize ourselves.
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I would disagree, kind sir. If there is a theater mode, my looks must be above and beyond for my ensuing photoshoots.
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I'm hoping it's first person with 3rd person animation - think assasinations in Reach. In that case customization matters.