Reach is a perfect example that even though FPS gamers whine about games that stay they same, they really do not want change. The broad majority of outcry against Reach MP revolved around it not being Halo 3.5. There were a few legitimate issues to be had, but they were not game breaking by any means. The campaign suffered it's issues, much of it due to the changes to canon, and as much as Bungie gets flamed for that those changes in canon were already happening once 343i was given control of the expanded universe, so it's difficult to know if Bungie was in complete control of the story direction.
Either way, it was a solid game that made some departures to the standing Halo formula (some of which were much needed depending on your personal disposition) and suffered a few issues that could have been easily addressed if given the time to do so. Just my two cents. Reach caught a lot of hell that it didn't deserve in my opinion, but thats what happens when you shake up a simple gameplay formula (Halo2/3).
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Where the people who cried about games staying the same the same ones who cried about Reach changing? Pleasing fans is like trying to feed a thousand head hydra. One head wants chicken. One head wants beef. Head number 395 wants the souls of the damned. Besides, we can cite MW3 as an example of the same backlash happening from fans of the franchise when the game doesn't change.
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In some cases yes, I had noticed many of them were the same people that would attack COD as never changing and then they flipped out when someone messed with "their" Halo. Like you said, that is just the nature of the beast.