720 effective range: within 26m
SMG effective range: Typically 25m (shayura is 28m)
However SMGs have faster TTKs that are more forgiving and a way larger bullet bending angle.
ARs need a big bump in range (6m after zoom is applied) and a faster, more forgiving TTK.
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And btw, 720 ARs are probably the best ARs in the game and yet they're still this bad.