If it was free to everyone and well received i imagine that would boost Witch Queen sales through the roof. As it stands right now the value isn't there.
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My reply to that how about we keep that wallet closed and never open while these guys are around.
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They're hoping for the double-whammy spending decision. That is, you've already got your wallet open for the Anniversary Bundle, why not pre-order Witch Queen while you're at it. "Save" some money by spending a bit more now to avoid spending even more later... It's the common tactic.