You can't compare it to a subscription or a service. It is not charging a monthly fee on top of the purchase price. Destiny literally costs the same at launch as a WoW expansion. Destiny is actually pretty damn cheap compared to other AAA games though. Most other games in the standard bracket are offline and have the same 8-10 hour campaign with only DLC after that if any.
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I’m not trying to be rude but you are so so wrong on every level. Iron banner, monthly. Seasons, however long they are. “Endgame” content which is designed to keep you coming back. Always online, this means servers and manpower. Trust me the price of the game and season pass not to mention “season pass 2” in the fall is considered by Activision/bungie as a subscription.