Yup, if you get your teeth sunk in on the percentage of the population with addictive personalities, you don't even have to worry about the quality of your product. Just keep moving the carrot just out of reach indefinitely and you will always have loyal buyers for what you are selling :)
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Proven by what D2 appears to be, like cod it'll only get worse. There's enough addicts willing to spend £1000 on supply drops to get a gun from an old game, to cover the lost peasants who dropped £50 on the base game and died off.