When the wii u was first show it was awesome looking. Nintendo waited too long for more information and lost the hype. Hope they do something different
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They also messed up the marketing, it might be obvious for us regular gamers but the casual crowd still did not know what it was. A lot of people tought it was an addon for the Wii U which cost them a lot of initial sales which meant losing support, which in turn made it even less populair......ect.
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That and a lack of 3rd party games outside of cod
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It did have a reasonable amount of 3rd party games at launch, but they lost 3rd party support due to low adaption rate. Most were either ports of 360/PS3 games like Batman and ME3 which was probably not that great a idea, I mean I already could play those games.