If it takes people longer to level up then it will take them longer to complete the game. If it takes them longer to complete the game then they will both stream and watch streams for a longer period of time. People are far more likely to buy merchandise and in game micro transactions for a game they are actively playing. This is especially true for micro transactions that speed progression. People are also far more likely to buy cosmetic items if they are actively playing the game. If everyone reaches max level and completes the content a month after release then they are much less likely to continue playing. If they are no longer playing then there is zero chance that they will purchase cosmetic items. Extending the relevant life of a game is a major factor in how much the game will make. This is especially true for MMO ir MMO-lite type game.
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