If the game retains its quality at $30, then I'd definitely buy it at that. If it becomes more potato, then I'll happily pay the $60.
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Of course the publisher wants to make as much $ as possible. If a $30 price will more than double sales, then they should charge $30. If not, then they have no reason to charge less than $60. For No Man's Sky, I think a lot of potential buyers were put off by the price.