GTA has optional matchmaking for Hiests, and I agree that it took my buddy and I many idiot randoms before we actually found a good Hiest group to run with. The guys are actually serious about finishing, though I don't agree with some of the glitch exploiting since R* is coming down hard on people, but we run the missions and get the cash.
That said it is really no different than the LFG, and the only difference is it is more convenient than the LFG. You are right though Lost, and I have always agreed that there is no excuse as to why optional matchmaking was not put in the game from start, like all other games. Even Elder Scrolls Online has a matchmaking system in game, or for dungeons you can just stand outside and group. Same thing, just less bullshit hassle getting people. Again sure you get crap many times, but that's even with LFG.
I'll add this is another reason I never got TTK. In Asia I could never find anyone to raid with, Strikes and Weekly Strikes were no problem with matchmaking, and was paying full price for half a game.
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I've yet to hear one person against it point out another game it doesn't work in. It's been an industry staple for a decade lol.