The challenge that most people in technology companies face is that they are too close to their product. Their technology, and their strategy on the work that they do on it, does not allow them to take the time to really think about have any meaningful discussions with customers. This is very much the stance/position that Bungie is following. The companies that do this often produce over hyped information that, while may be interesting, isn't relevant, or is flat-out speculative in the elements that their product can produce; in other words, anyone who is sniffing the fumes produced by the company's lab, thinks that their product is way better than the reality of the product. All they see are the trees that their company offers, and cannot see the forest that surrounds there product.
Bungie, just like many of the other technical companies, will make claims that they are "the first", "the only", "uniquely qualified", or some other similar claptrap that is the marketing equivalent of wearing a sign that reads, "I'm ignorant to what customers really care about, yet I want to convince you that my product is the best so you'll really want to buy it".
In any case, if you are really paying attention, I think that Bungie is trying to frame all their information in the same fashion as a magician; which I am trying to say that they are always trying to focus our attention away from their issues and product imperfections by implying things that they know we want to hear.
What they are trying to do is use the art of misdirection, just as skilled magician does, to cause us to look for something they'd want us to look for in their product. In the arena of marketing, this magic is done with words rather than physical actions.
English
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Oh I hear what you're laying down. This is how we get gems like SRL (because when I think Destiny I think "racing game"), Space Halloween, and Space Valentines.
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And don't forget the space bunnies egg-travaganza.
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Edited by Valencewolf: 2/17/2016 4:36:29 AMBecause Space Jesus died for our sins!