So I just realised something about BUNGIE's name. So, it could be based off of bungee jumping, where you go somewhere high up, tie elastic rope around you, and then jump down from this high place. You will then fall, until eventually their is no more rope left, then you are launched back into the sky. So, here is the theory. Bungies good franchises was like them climbing to the high place. Them falling was like destiny. By this I mean bungie were great, but then their fall began. Going from this logic, their next franchise/game could be great!