One of the main reasons MS are losing to Sony right now is because they have treated their flagship franchise with such disdain. Back in the day people would buy an xbox just to play Halo, but now it's just another AAA shooter, it's hardly even a system seller anymore. That kind of cash cow doesn't come along every often yet MS have thrown this one away far too fast. Now they have to spend money on several different games just to achieve the same level of revenue they got from one franchise, terrible business practice.
English
-
Agreed. Halo 4 hurt the franchise. The multi-player needed a lot of work but instead Microsoft and 343 were aloof to player complaints. And they botch the Master Chief Collection.