I've always preferred Apple's iOS devices, regardless of how expensive they can get
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I just don't want to jump on the Apple bandwagon. I also love the customization options with Android, but the UI for Apple is very user friendly and smooth.
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I've been using iDevices for years, I just kept using them because I found them easiest I use, to be fair though, I've never had an android, so, maybe that's better.