I'd like something similar to Borderlands Badass points. That kept me playing just to keep my character improving. The grind had a sense of purpose and my character just kept getting better and better.
They could be turned off for PVP (though I'd love to see some of the beasts hardcore players worked on!).
You want to hook a player? The allure of building a powerful character is one hell of an incentive to play. The chance to be better than the next guy is a big motivator in the MMO and FPS communities. This game could be unique in that both skill and time could offer that opportunity.
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Diablo is another example, paragon levels.
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I haven't played it, but I imagine it keeps you hooked. I played a lot of Baldurs Gate, Champions of Norrath, and Sacred 2. I love loot based games.