Its possible that they could try it for about six months or something and see how it turns out. Personally I prefer the dlc plan, mainly because I don't want to go through periods of not playing destiny and then still be paying out, with subscriptions you feel obligated to play just because you paid for it.
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I think they only have to offer both options side by side, and make the pay monthly option cheaper to start moving people over. Leading eventually to most people recognising the benefit and adopting it. They could partner with Sony and Microsoft. Have a PlayStation+ membership option or separately PlayStation+ [b][i]with Destiny[/i][/b] included.