It sucks, but this is far from the first example of a such a move. Quite simply, they charge more because they can. Everything is more expensive in the UK. Blame the greed of Activision.
English
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All new games are £40 in UK and $60 in US. £40 = $62. The base game was priced correctly, the DLC is a straight £40/$40...
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Most new games are £50 for me
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Where do you buy them?
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Game mostly, sometimes Tesco.
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Most New games are £50 for me.
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Most New games are £50 for me.