1. Bungie doesn't care, people are still going to buy it and the projected revenue will be equal to or greater than if they revert the price tag to a proper conversion.
2. A lowered european currency(pound? Sorry haven't had coffee and daughter was teething all night) would make idiots in the West complain that Europe is getting as better deal.
3. This is all speculation, I have no real idea why they are screwing their eastern demographic, but I feel number 1 sounds most like activision
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I believe you're right, Bungievision just doesn't care.