They care, but they're not doing the absolute best they can do.
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I totally agree with you and I think that even though the gaming industry is very cut-throat, they should at least reach out to the likes of Blizzard and talk to them about the balance of MMOs bc i believe that they ran into the same problems early in WOW's life and have grown it into short of a Masterpiece
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Eh, WOW is a bit of a cash grab now, but before WOD, it seemed rather good.