Yeah UK is getting ripped off here, you don't need to look at the exchange rate to notice that, just the price of another game in US/UK store.
What really gets to me as well is this isn't it for year 2. This content won't last a year (tbh, probably won't last a month) and you can bet on more overpriced expa-- *cough* DLC coming. But this time, we didn't get a chance to get it beforehand meaning you're gonna have to fork out even more to get your full year 2 experience.
Or maybe they'll release it for free(!) lol.
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Never, will there be anything for free with Activision.