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originally posted in: THE TAKEN KING - UK PRICE PETITION
7/10/2015 4:33:51 AM
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OK, very good analysis. Now, based on all of that, explain why the $60/£60 TTK legendary edition is able to be sold by a retailer in the UK for £39.85 (14 pence less than the digital download expansion) - it is physical media, not digital download, costs 50% more, and everything you stated should apply equally well. The simple answer is that that retailer has reduced their profit margins by £20. They will still be making a profit, won't they? So Activision's RRP in the UK is set to have[i] at least[/i] £20 profit. Tl;Dr: why is the UK price so high? Profit margins.
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